Propify AI Assistant
Get instant answers, guidance and decision support.
Australia's Independent Property Research & Ownership Platform
Save Up To 50% On Propify Memberships
Australia's Most Value Packed Property Lifestyle Membership
Join today and unlock the tools, insights and support that help Australians discover, research, decide, own and enjoy their property journey.
Offer Ends In
15Days
11Hours
12Minutes
34Seconds
Membership Benefits
Propify gives buyers and owners a flexible membership platform for independent research, comparison, AI guidance, ownership management, community and lifestyle benefits.
Smart Buyer Tools
Compare, shortlist and research with confidence.
Ownership Clarity & Control
Track ownership costs, maintenance and planning.
Market Access & Industry Network
Access listings, providers and market insights.
Lifestyle & Experience
Unlock events, perks, support and experiences.
Partner Discount Program
Save with trusted property and lifestyle partners.
Membership
The Ultimate Property Experience
Discover
Get into property with confidence before you speak to a seller.
$12.50 /month
- ✓ PropMatch™ — personalised property recommendations
- ✓ PropScore™ — fit analysis for your shortlist
- ✓ PropCompare™ — side-by-side comparison tool
- ✓ Propify AI™ Advisor — buyer guidance and research support
- ✓ PropFindr™ — pre-owned listing locator
- ✓ Ownership Cost Calculator — basic access
- ✓ Saved shortlist and research history
- ✓ Community access
- ✓ Personalised recommendations — news, shows and events
Explore
Manage your property, costs, records and ownership decisions in one place.
$24.99 /month
- ✓ Everything in Discover
- ✓ HomeIQ™ — ownership management dashboard
- ✓ Add one registered home
- ✓ Service log and maintenance reminders
- ✓ Document vault
- ✓ Rates and expense tracking
- ✓ Insurance, registration, building and pest inspection and safety reminders
- ✓ Ownership Cost Calculator — full access
- ✓ Property Trade Directory — premium provider access
- ✓ Propify AI™ Advisor — buyer and owner mode
Lifestyle
The complete property membership: ownership tools, events, perks, access and support.
$55 /month
- ✓ Everything in Explore
- ✓ HomeIQ™ Premium — multiple home support
- ✓ Advanced ownership cost reporting
- ✓ Premium market value insights
- ✓ PropFindr™ — off-market and pre-owned alerts
- ✓ Propify Club™ — events, access and member perks
- ✓ Premium Property Trade Directory access and provider introductions
- ✓ Priority expert support and member assistance
- ✓ Creator guides, private Q&As and lifestyle recommendations
Free plan available anytime. Paid plans include a 14-day free trial. Cancel anytime. No hidden fees.
Plan Inclusions
Compare Membership Inclusions
| Features | Free | Discover | Explore | Lifestyle |
|---|---|---|---|---|
| PropMatch™ | Lite | ✓ | ✓ | ✓ |
| PropScore™ | Lite | ✓ | ✓ | ✓ |
| PropCompare™ | Limited | ✓ | ✓ | ✓ |
| Propify AI™ | Lite | Lite | Premium | Platinum |
| PropFindr™ | - | ✓ | ✓ | Off Market Access |
| Ownership Cost Calculator | - | ✓ | ✓ | ✓ |
| Community Access | ✓ | ✓ | ✓ | Premium groups |
| HomeIQ™ | - | - | ✓ | ✓ |
| Property Trade Directory Access | - | Lite | Premium | Platinum |
| Propify Club™ | - | - | - | ✓ |
| Expert Advice & Support | - | - | - | ✓ |
| All Features | Free | Discover | Explore | Lifestyle |
BONUS REWARDS
Join during the launch window and unlock these added perks with your Propify membership.
$100 Bunnings Voucher
Valued Up To $100
FREE Property Report
Valued Up To $500
FREE Buyer Consultation
Valued Up To $250
Member Feedback
Real Propify Members
★★★★★
“The comparison tools are great. Used them to decide between a few completely different styles of properties and based on my personal preferences it outlined things I didn't even think about.”
★★★★★
“I've owned three properties. The community here is the most honest i've found. The management tools are also great as it takes a lot of the pain out of owning the property.”
★★★★★
“Used PropMatch before buying my first property and ended up with something completely different to what I thought I wanted. Just buying the suggestion was the right call.”
Our Mission
The Missing Step Between Buyers and Brands
Let’s cut to the chase. We exist because there’s a missing step between buyers and brands. Propify gives buyers a place to independently research before the sales process begins with real data, honest reviews, and practical ownership insights
About UsPlatform Tools
The right tools.
For your property stage.
Whether you're searching for your next property or managing the one you already own, Propify has a dedicated set of tools built for your stage.
For Buyers
Searching for your next property?
Independent tools to help you research, compare, and buy with confidence — before you talk to a single dealer.
PropMatch™
Answer a survey for personalised property recommendations.
PropScore™
Answer a building and pest inspection for a personalised property model fit match score.
PropCompare™
Any two properties, side by side for you to compare and decide.
Cost Calculator
True cost of ownership calculator - landed price, running costs and more...
HomeIQ™
Simplified property ownership with service logs, docs, expenses & reminders all in one place.
Propify AI
Buyer advocate chatbot with honest answers and no dealer bias.
For Owners
Managing the property you love?
A complete toolkit for ownership — from service tracking to community, events, and your local property trade directory.
HomeIQ™
Simplified property ownership with service logs, docs, expenses & reminders all in one place.
Property Trade Directory
Find vetted property trades across Australia.
Community System
Connect with owners for real advice and recommendations.
Propify Club
Events, discounts, exclusive access & member perks.
Propify AI
Your independent
property advisor.
The Propify AI Advisor answers questions without bias or incentives. Powered by opinions and knowledge from real experts to give you honest, accurate and personalised advice without a sales agenda. Whether you're comparing properties, understanding real running costs, or just curious about the industry, it gives you a straight answer.
- Before you buy — Compare models, understand ownership costs, identify your match score, and prepare before property inspections.
- During your search — Ask about depreciation, running costs, insurance types, and what questions to ask every broker.
- After you buy — Get maintenance advice, service schedules, common risk points, and regulation guidance for your specific property.
Property Management
HomeIQ™
Your property's intelligence dashboard.
Register your home and unlock market data and tools the industry keeps to itself — real sales prices, running costs, private digital logbook and much more.
- Real Ownership Costs — Servicing, Running, Rates, Market Value and more…
- Live market value — what comparable properties actually sell
- Private digital logbook — services, rates, building and pest inspections, documents
- Advice & Reminders — AI Assistant that takes all the stress and headache out of ownership
42 Park Street
Market Value
AUD $900k
-10%
Annual Cost
AUD $125k
+12% vs peers
AI Assist
3+ Notifications
Market Price — 12 months
↗ -9.3%
Common Questions
Questions from buyers.
And from owners.
For Buyers
How does PropScore™ work?+
Fill out our survey on a specific property type to get a personalised score and report that will outline your fit match to the property.
Is Propify really independent?+
Yes. Propify has no commercial relationship with any agent, developer, or broker. No property pays to be reviewed, scored, or featured. Our business is subscriptions from buyers/ owners & partner sponsors.
What does PropMatch™ actually ask?+
A series of questions about how you'll use the property: lifestyle, family, budget, experience, location, ownership expectations and more. The result is a ranked shortlist matched to your real-life aspirations.
Should I always get a property building and pest inspection?+
Yes, a building and pest inspection reveals structural, pest, drainage, and safety issues not visible at inspection. Always use an accredited or recognised building inspector.
For Owners
What does My Property Management include?+
Service history, maintenance reminders, rates expense tracking, document storage, and a single dashboard that gives you a complete view of your property's running costs and compliance status.
How does the Property Trade Directory work?+
Directory listings are vetted and reviewed by the Propify community. You can search by trade type and region across Australia. Members can leave verified reviews based on real service experiences.
What is Propify Club?+
Club members get access to curated events, member meetups, property law updates, property news, off-market property alerts, and the full partner network including trade and service discounts.
Can I use Propify AI for ownership questions?+
Yes. The AI Advisor handles maintenance advice, servicing schedules, common failure points by model, parts sourcing guidance, and regulatory questions — not just buying decisions.
No credit card. No commitment.