Propify

Privacy Policy

Effective Date: 10 June 2026

This Privacy Policy explains how Propify collects, uses, stores, and protects information when you use our website, waitlist, property research tools, ownership tools, AI advisor, and related services.

1. About Propify

Propify is an independent property research and ownership platform for buyers, owners, and investors. We are not a real estate agency, developer, listing portal, lender, insurer, tax adviser, or legal adviser.

2. Information We Collect

Depending on how you use Propify, we may collect:

  • Account and waitlist details, including name, email address, and login information.
  • Property preferences, budgets, suburb interests, ownership goals, and tool responses.
  • Property records you choose to upload or save, such as maintenance notes, documents, reminders, and provider details.
  • Messages, prompts, and feedback submitted to Propify AI or support channels.
  • Device, browser, IP address, approximate location, analytics, and usage information.

3. How We Collect Information

We collect information directly from you, automatically through your use of the platform, and from service providers that help us operate Propify. We may also use public property information, market data, and third-party datasets to power research features.

4. How We Use Information

We use information to provide and improve Propify, personalise recommendations, power property comparison tools, operate HomeIQ, respond to support requests, manage accounts and waitlists, send service updates, protect the platform, and understand product performance.

Propify AI responses may use information you provide to generate general guidance. Do not submit sensitive information unless you are comfortable with it being processed for that purpose.

5. Cookies & Analytics

We may use cookies, analytics tools, pixels, and similar technologies to remember preferences, measure traffic, improve features, and understand how users interact with Propify. Browser settings may let you block or delete cookies.

6. Sharing Information

We do not sell your personal information. We may share information with trusted service providers, analytics providers, hosting providers, payment processors, professional advisers, or regulators where required. We may also share information with providers or community features when you choose to request contact or participate.

7. Storage & Security

We use reasonable technical and organisational safeguards designed to protect information. No online service can guarantee complete security, so you should use strong passwords and avoid submitting information you do not need to provide.

8. Your Rights

You may request access, correction, deletion, or restriction of your personal information, subject to legal and operational requirements. You may also unsubscribe from marketing communications using the link in those emails or by contacting us.

9. Children's Privacy

Propify is intended for adults and is not directed to children. If you believe a child has provided personal information, contact us so we can review and remove it where appropriate.

10. Changes

We may update this Privacy Policy from time to time. The effective date above shows when this version applies. Continued use of Propify after changes means you accept the updated policy.

11. Contact

For privacy questions or requests, contact:

Email: Support@propify.io